Position:Branny diligent of chief economist bark is in history calm international the problem is " pattern of profit of medium of China and foreign countries compares " the speech points out: Among the accrual of Chinese news media, the accrual of 90% above comes from mix at advertisement issue, and group gross wages comes from foreign agency not to exceed 50% at advertisement and emission earnings, other income comes from at multivariate manage.
2002, zhang Haitao of deputy director general of total bureau of former state wide report points out when speaking of wide report reforming: "Accelerate development of new business of cable television network, exploration establishs new pattern of wide cable profit is current and urgent task "
Yu Guoming is in " the predicament in transition of Chinese medium course of study and good luck " speech middle finger goes out: The deep-seated crisis that medium course of study confronts, first show is coessential the small profit that turns place to bring about is changed. Medium product is on the phenomenon is coessential change, be profit pattern substantially is coessential change. Profit pattern is onefold the limit that encounters growth. Right " advertisement income " height is depended on, make the risk that medium runs very high.
Simon? Mu of London, the base of a fruit? Bert is in " discuss pattern of profit of industry of new era medium " in the media that points out commercial pattern is based on advertisement income more and more obtain large quantities of sufferring hard numerous, commercial pattern good luck is based on the media that collects fees from consumer, more and more the control force that keeps the opportunity that to its content consumes and kind hard. Of consumer market " the fragment is changed " with media " digitlization " it is the prime cause that creates this kind of situation.
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