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IPTV and " digital TV " in prospective market competition is analysed

From;  Author:Stand originally

(2) business props up software

No matter be IPTV,still be " digital TV " , need to have stability, perfect will support operation with agile business application software, include at least on the function: Client management, content management, service debuts / credence of cost of attestation of authority of change, ancient bronze mirror, real time plan, settle accounts management, client is integral analysis of sheet of management, Zhang and consumptive detail inquiry, statistic, monitoring.

Because the government of traditional TV business of business of wide cable operation is simple, the current system that prop up is relatively telegraphic also of operation business want simple a lot of, the professional work that synchronous construction needs to suit when business of wide cable operation is building two-way and interactive business props up a system to serve two-way and interactive business.

Be built through the old system that prop up and transform, at present the business of telegraphic operation business of the whole nation supports a system basically very perfect, and specific area is begun the administration of whole technological process that IPTV business also achieved business to support a system, this still needs time and capital to reach the level of telegraphic operation business to business of wide cable operation.

6, other influence IPTV and " digital TV " competitive element

IPTV and " digital TV " competition depends on not only the element with the directest above, also get the influence of national policy and relevant industry, especially these elements will be right " digital TV " the effect that develops generation to promote a gender.

(1) national policy impact

In the Information Industry " 915 " put forward in the program: Make an industry of stage number TV develop policy, continue to carry out " machine card is detached " technical course, form from crucial form a complete set to overall system of relatively whole digital TV industry.

Beijing song China Qingdao is wired, wired wait for partial area to receive governmental subsidy, obtain the policy such as business tax derate or derate of enterprise income tax. Wide report of behavior each district offers national development silver to long term loan supports and seek advice from a service.

(2) TV and machine top box make a firm

MII releases UTI at formal on December 5, 2007 approval (general transmission interface) occupation standard of electron of machine card depart, TV is OK henceforth obligate UTI (call UTI machine to block machine of detached an organic whole) , and this interface is completely compatible USB2.0 peripheral. Such televisions need not machine top box can receive digital TV content directly, can upgrade like computer the UTI that interface place changes like board card gets stuck, implementation hardware expands and software upgrades.

And, before this whole of business of wide cable operation is in present machine top case, take up a huge sum invests, pay back period is very long, and UTI machine blocks machine of detached an organic whole to enter sell field hind, user him need buries sheet, and can decorate the 2nd TV in the home at will, can reduce wide report effectively to be opposite the direct investment of machine top box, make its can divert fund to network and software system to transform go up with content resource conformity.
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