Position:Nuo fills seek advice be opposite cause client group think in the analysis: The client of IPTV comes from two markets, namely " precursory market " and " public marketplace " . Precursory market is to show client group is centered in 24-40 year old the fashionable group between, they are willing to try strange thing; Public marketplace comes from white-collar group, arrive 50 years old in 24 years old between, what their more pays attention to is product value the biggest change, not sensitive to endowment cost, consumption is more rational, do not be willing to try strange thing. The masses market with huge amount will be IPTV dimensions after development main income market.
The author thinks fashionable group can be the precursory market client of IPTV not only, can be as much " digital TV " precursory market client, and " digital TV " bigger to the agglutinant meeting of these clients, because these clients spend the time before the television,meet a few morer, from at present each TV stations begin recreational fashion program to serve as key content to see one spot.
See composition of public marketplace client again, although the consumptive capability of these clients is higher, but the time that they attend in the job everyday will be longer, see a TV program when come off work and resting on the weekend only almost, these clients may be paid no attention to is pass IPTV or " digital TV " watch a program, and what pay close attention to most is which platform the consumptive requirement that fits them more and the video quality effect with be had better, because how this attracts these clients,will be business of operation of firm network telecommunication most scabrous problem, also be the most crucial question.
4, business / content
No matter be IPTV,still be " digital TV " , content is the crucial factor that influence consumer uses, it is the main source of appeal. Analyse above all IPTV and " digital TV " the general character problem about content.
The content that has done not have cannot attract broad customer, at the same time IPTV is mixed " digital TV " content should reflect the poor dissimilation with content of media of traditional broadcast type quite, let consumer can enjoy media of traditional broadcast type to the visual sense that did not offer is enjoyed or serve when use.
Come from Nuo to fill advisory investigation to show:
The place with ● the most dissatisfactory to traditional broadcasting television user includes 5 fields, namely: Advertisement is too much, the program is too poor, content is not good-looking, big without the film, teleplay broadcasts collect number is too little.
● is in the content preference respect of IPTV user, to user of city of a gleam of, news kind, teleplay program is more welcome, scale of be fond of achieves 90% above; Life of the film, society reachs put together art kind the program is more welcome also, scale of be fond of exceeds 70% ; To education kind, military affairs kind proportion of program be fond of is smaller, the specific aim that indicates this kind of program is stronger. To user of second line city, the personnel scale of teleplay of be fond of is top achieve 85.2% ; The film, news kind, put together art kind scale of be fond of all is in 75% above; Military affairs kind very few somebody pays close attention to, what occupy scale to be only 5.3% , the target of this kind of program accepts numerous group scale lesser.
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