Position:The content that the author thinks the proportion of be fond of in above investigation is higher will suit to be in more " digital TV " on use, because have " dibble seeding " , " when move " and " network kinescope " after the function " digital TV " will let a client enjoy taller video effect to experience, and can allow the advantage on content of play of business of wide cable operation more.
Because of this to IPTV business character, must provide the high grade content that changes to user difference, should be dug and develop the characteristic of the computer, be like comfortable the humorous short film that enjoys at working intermittence, comfortable the video content that shares at be on 3G mobile phone.
5, operation system
The operation system that says here includes the systematic platform equipment of operation mechanism and operation of the business that prop up and application software.
(1) operation mechanism
On operation mechanism, have two the mainest factors: It is whether and how catenary of integrated gain value; 2 it is to whether have appropriate endowment cost and collect fees means.
No matter be IPTV,still be " digital TV " , do it is strong, good to do cannot rely on network provider only (business of operation of firm network telecommunication and business of wide cable operation) one party, need strengthens the cooperation of as compositive as business of creation of the medium orgnaization that differs domestic and internationally, content, content business, discuss and study cooperative pattern, the content natural resources with ceaseless substantial accumulation. Satisfy the requirement of the individuation of target user group and diversification.
After passing old competition and market put oneself through the mill, business of operation of firm network telecommunication accumulated the operation experience on appreciation business, these experience can provide certain help to IPTV business operation. But, after all IPTV business and traditional telegraphic appreciation business are different, the professional work that needs conformity / content provider belongs to a new industry field- - the industry that video content is made or has video to broadcast copyright. At present business of operation of firm network telecommunication still does not have conformity to perhaps be returned to this part resource very finite, and Chinese shift becomes a shareholder ahead of schedule phoenix is defended inspect, make when 3G business comes, chinese shift can be connected than Chinese net and Chinese telecommunication is early business of TV of mobile phone of one pace deploy.
On endowment cost design, both won't have too big distinction, nothing more than press second, time, content / the means such as channel package month, competitive result will be the material benefit that yields a client to get the price go up.
Collecting fees on means, the pattern that at present telegraphic operation business compares business of wide cable operation is more agile and diversiform, the site distributings wide, era stops a bank more, and fill value card / cost of pay of pay cost card is met more get used to motor-driven consumption, still can pass fixed telephone call easily or small well-informed / the mobile phone undertakes small pay.
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