Position:Refer content, basically involve the following aspects, it is copyright, 2 it is an amount, 3 it is quality.
Because go after the stimulation of the element such as short-term profit, aid on certain level pushed pilfer edition to drive out original phenomenon. Content authorised edition is changed, be in especially network this one, still need a longer period to perfect, but must make from now, this is the consensus that whole industry catenary reachs gradually and trend. On the means of settlement, proposal operation business can adopt combination to buy, reduce copyright to purchase cost jointly, in order to reduce the in-house drive up of copyright charge, at the same time gradually normative copyright market. The authorised edition of content is changed, also affected the addition of content amount from certain level.
The user chooses to use IPTV, very big reason depends on his interactive sex. But this interacts must be a foundation with content, if the user does not have the program source choice of sufficient capacity, dibble seeding lost real sense. IPTV is had to traditional media very strong include quality, traditional TV, film and resource of seeing and hearing of a few game can transplant quickly to be broadcasted in IPTV.
Current actual condition is, amount of IPTV program content is huge, but its program content and height of TV program content are coessential change; And the has stronger interactive sex professional program deficient that makes for IPTV only, the program that accords with user demand truly too little, its bring about an user as a result to IPTV cool with abandon. So, relative to the amount at program content for, the quality of program content is the key that promotes whole IPTV industry the standard.
From the point of content element, if content is insufficient rich, lack innovation, the attraction that lacks pair of users, restrict the development of IPTV thereby. The development of IPTV, need to achieve a breakthrough in the quantitative respect of program content not only, need to achieve new breakthrough on the quality of program content more.
(4) industrial catenary element
IPTV is a mixed commercial pattern, it is a complete industrial catenary, include business of equipment provider, content, operation business and final user, the development of IPTV is concerned with whole industry situation.
Ideal industry catenary should be manufacturer offers equipment and technology actively, content business provides rich content, wide report is in charge of superintending with content operation, SP has business operation. And operation business is the service principal part that faces an user, carry on with platform business, with the network safeguard transmits content, guide manufacturer with technical standard, will control the use of final user with market sale ability and plan cost advantage.
Actual industrial catenary is put in a lot of problem however. Above all, a large number of investment of manufacturer early days and current redound disproportionate, manufacturer manner by before active gradually hasten is conservative; Next, local wide report still is put in boycott, face the superintendency pressure of wide report total bureau, license plate advantage still cannot get reflecting temporarily, still need to be communicated further with telegraphic collaboration, and the influence that must want to consider pair of whole societies; The 3rd, SP has not formed dimensions in whole industry when, when sharing IPTV professional work, link is communicated among overmuch, exorbitant on investment of cost of time, capital, and results is done not have very less even, the participation that hit SP enthusiasm, thereby block up abound of business further; The 4th, operation business is restricted by initial policy come out in predicament, but the experience that still lacks media to run, in capital investment and network are transformed go up to need to increase strength, and still exist with the collaboration of wide report longer adjust; The 5th, transition of oriented need of sale train of thought is with the product before telecommunication, change arrives to give priority to the sale train of thought of body with operation of industrial collaboration, business, seek profit drop.
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