Position:IPTV industry of China, its development is not downwind all the time downstream, experienced however 2004 budding, the rich 2005 weichis, 2006 labyrinthian, and the broken ice 2007. Its are overall technology first at the market, but market position encounters a lot of variable however, investigate its reason, very old rate depends on policy.
2007 year old end and 2008 the beginning of the year, " service of program of Internet seeing and hearing administers a regulation " (56 files) and " transmit of general office of the State Council develops innovation appoint the announcement that waits for a branch to develop a certain number of policy about urging digital TV industry " (a file) promulgate in succession, cause in industry not small shake, the personage inside many course of study thinks this is the interest good news of IPTV. In policy drive below, the city after predicting IPTV but period.
While policy profit is good, of communication industry reframe, the TV of the propulsion of industry of TV of wide phone number and Internet content turns a tide, form the development to IPTV industry pressure and diversity competition again. 2008 Olympic Gameses are right for IPTV, also will be a chance. IPTV and the character with shirt-sleeve broadband, and the huge advantage that ability moves when interactive to traditional media sex is mixed, agree with bearing of demand of hookup of Olympic Games program. Huge broadband user number is IPTV development is strong prop up, the advantage of oneself of IPTV hopeful have the aid of makes the new window in Olympic Games hookup, extend an user group.
Good luck and challenge coexist, what course to follow of Chinese IPTV industry, get the influence of all many sided such as policy, market, content and whole industry catenary. Below will brief analysis relevant influencing factor.
3.2 influencing factor
(1) policy element
Be in China, IPTV belongs to policy greatly oriented sex industry, content (wide report) with the passageway (telegraphic) double authority schism, and the effect of effect of wide cable department that masters content to superintend policy is powerful all the more.
Before 2007, the main obstacle of policy respect is telecommunication and across of wide cable business entered policy is still unidentified bright, telegraphic net of China and wide electrified wire netting are schism. Be in early 1999, to strengthen management, the country released 75 documents, prohibit two large trades are permeated each other, do not allow telegraphic branch to run broadcasting television business, telegraphic management department also did not give sth resembling a net of wide electrified wire netting the permission that runs telegraphic business in the meantime.
As the industry ceaseless before of travel and Chinese system reform deepen ceaselessly, in 3 nets confluence the further effect of the trend falls, industrial policy is progressively by close the trend is open. On Feburary 10, 2003, total bureau of TV of national broadcast film is promulgated carried out " the program of seeing and hearing of transmission of website sth resembling a net such as Internet runs way " (total bureau of national wide report the 15th order) , the network business that made clear programs of pair of seeing and hearing first executes permissive management, transmit program of seeing and hearing to the public through website sth resembling a net namely must hold " licence of program of seeing and hearing of the transmission on the net " . Of this one file promulgate carry out opened breach to be permeated of telecommunication and wide cable business each other. And began to apply in October 2004 after editing " the program of seeing and hearing of transmission of website sth resembling a net such as Internet runs way " (namely the 39th order) more take IPTV license plate to bring a hope for telecommunication.
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