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Shallow the advantage that talks about IPTV and development direction

From;  Author:Stand originally

Equipment manufacturer level, a lot of famous home and manufacturer of foreign communication equipment are right IPTV pour into huge is enthusiastic.

Content provider level, face inviting industrial profit prospect, almost main traditional media delivers the view to IPTV domain, ISP of broadcasting station of each big wire agency, broadcast, TV station, Internet showed the interest that joins rank of IPTV content provider in succession.

Next, the main job way that should widen and expands IPTV business is:

Above all, build an interactive entertainment brand that is platform with IPTV. In the operation business that does weller in IPTV business, no matter be the telecommunications of Hong Kong area,be filled with division (Now broadband TV) the RTC that still is the United States (NexTV) the business brand that built an IPTV will begin professional work. Interactive entertainment is a giant industry, and IPTV is business of numerous and interactive entertainment bear the weight of platform, let an user there is a brand in recreation attributive feeling is very important.

Next, form it is strategy of oriented client fractionize and program content fractionize with client demand. The program content of high quality is the competitive core of IPTV business, the competitor exceeds on program content, and effectively fractionize client group, the stickiness that the Fu Feipin method with different development will come to to increase business is the problem that operation business should solve. For instance RTC, dual Er saw the user of TV also develop corresponding service content in the home, in order to satisfy their requirement.

Again, should break through network bottleneck further, quicken network broadband to change. The main content that IPTV transmits on the net is to shed media, quite one part bandwidth is in 2M above, some amounts to 6M to control even, this butt joint raised taller requirement into bandwidth. The IPTV that connects apart in eye forehead is pilot in, major operation business uses MPEG4 technology, be the implementation on the computer that transmits bandwidth in what be less than 800k and box of IPTV machine top, taller compressibility is cost with sacrificial definition, because this its picture quality cannot make an user satisfactory mostly. How to undertake upgrading to having broadband network, provide the broadband network environment that high speed receives for broad user, to driving IPTV business development has main effect.

Finally, want to swim to create the operation pattern of a win-win jointly with fluctuation. By equipment supplier (business of equipment of machine top box and platform supplier) , the IPTV industry of business of program content provider, operation and final user composition, need the structure of gain of a collective appreciation. Among them the key that the relation of operation business and program content provider is IPTV success or failure, without the program content of program provider high quality, undertake consumptive on the network that the user won't shift operation business. Accordingly, it is very necessary that operation business concerns to undertake be bindinged effectively to the telegraphic business of oneself and TV program through the interest of win-win.
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