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Unscramble the development trend of network video industry

From;  Author:Stand originally

Xu Weifeng: PPS basically is given priority to with network direct seeding, with cruel such video shares 6 networks kind of website photograph than, unit cost is lower actually, accordingly, we can control cost very quite all the time. 2007, PPS begins to undertake commercial pattern tries, and the profit way with think the most important is advertisement. Although, PPS has a lot of opportunities to be able to use the pattern that collects fees directly to the user, but the consideration that at present we still do not have this respect. It is long-term that we think advertisement is met inside better mode, so from at the beginning how can PPS take more ad with respect to exploration of with a view to.

Compere: Will tell from commercial pattern, outside dividing advertisement, does prospective video website have other business pattern?

Xu Weifeng: The wish that we wish to receive fund to the proprietor of an enterprise is more than the opinion that receives fund to the user. The commercial pattern that at present PPS tries has such a few kinds: The first it is dinkum advertisement; The 2nd it is some programs hope to more suffers numerous, can pay corresponding charge to hold website channel resource; The 3rd it is cooperative operation, participate in for instance choose excellent program, attract an enterprise to reflect a value of a few commerce thereby. These a few means follow a proprietor of an enterprise normally relevant, following netizen correlation sex is not very big.

Li Shanyou: The later period in 90 time includes the century on China to there was video first half of the year 2000, that moment is VOD order programme, basically be to collect fees mode, the fact proves they do not have make it result. Pass the mode that content collects fees to the netizen, graph article message is proved is inapplicable to this, video also is proved to won't do, the long video that began to appear 2006 so is free. We locate ourselves for media, the mainest income mode is advertisement apparently very.

Compere: Have specific gain time place?

Li Shanyou: Will tell from the target of ourselves, hope 2009 can gain.

Xu Weifeng: Our direction follows Li Zong just the same actually, OK 2009 annual gains profit, gain profit nevertheless the number won't be too large. Originally we are in the beginning of the year plans this year this thing when a bit afraid still, but hookup Olympic Games let us raise many hope.

Compere: The mainstream media position of Internet should be approbated by the society, and will tell as video website, what place can you take later?

Li Shanyou: I dare not tell network video to be able to replace TV, I feel this has in us unripe year cannot come true. But the distinguishing feature that network video has him after all, can become the new channel of TV content certainly, make a kind of new transmission way, people resists this tide very hard.

Xu Weifeng: I also am so look. A media rises abruptly, either replace other media, that is impossible. Can serve as very good complement only, perhaps serve as a kind richer, more interesting present means. The idea that video content presents can follow traditional TV for certain some are different, same a dish of dish, it is different that different chef fries the flavour that come out.
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