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Unscramble the development trend of network video industry

From;  Author:Stand originally

Li Shanyou: Everything has had have bad. Tell from content amount, the video content of our website is a lot of more than PPS, corresponding advertisement also is met a lot of more. But bad place has a lot of to upload everyday namely, peak period has 779 one day upload a quantity. Each doubtful video must be passed examine artificially, the workload of this respect is quite big, but you must so do. Do everything to cannot forget national condition, the person that do poineering work especially. The website is done in China, must the national condition of comply with China.

Compere: After policy of a few government publishs the government, do a few have the video of the problem what to change have on scale?

Li Shanyou: Since total bureau of wide report of the beginning of the year begins to strengthen management this year, especially in the time that 3 months influence recently, undesirable video and the video amount that have a problem drop very badly.

Profit pattern- - small carry on one's shoulder already showed pointed pointed character

Compere: Be interviewed from the individual and in light of the contact, a problem that everybody pays close attention to very much is the profit issue of video website. Ask two managers to talk at present the gain current situation of your website.

Li Shanyou: Will tell to us, throw and yield between can achieve a kind of balance, it is a problem that all practitioner ponder over all the time truly really. 2006 ~2007 year, manager of website of a lot of video is being accepted when interviewing, express to still do not have commercial pattern, the likelihood just can have after 3 years, and investor tells 3 years to do not have income to also be indifferent to.

Cruel 6 nets basically are nearsightedness frequency and order programme kind video mode, the cost pressure of bandwidth server respect is greater, prop up individual video to broadcast cost especially very big. But come round to tell with respect to eye, the situation is pretty good still, there were 25 million yuan of incomes 2007, be highest in industry of video order programme, the number this year is even a lot of higher. Will tell to us, basically inspect this trade pattern from two respects: The cost that bears individual video to broadcast on one hand should drop ceaselessly. Current, can have seen this trend. As a result of technical promotion, make thereby average cost also can drop. In the meantime, purchase wait for cost to be in drop, with compared last year, the unit cost this year drops 1/3 even much. On the other hand, the advertisement resource that individual video can generate is increasing. Video follows the place with graph not quite same language is graph article retention period is brief, and video views retention period particularly long, such advertisement value are higher than graph article value. Current, we had developed more and more advertisement forms, in other words advertisement mode type is increasing. Gain can realize when I believe to be nodded to certain, and will look at present still also is more hopeful.
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