Mobile phone new campaign: Video 2008 of yours

Industrial catenary is integrated, quicken application of mobile phone video to gain ground

On the industrial catenary of mobile video, manufacturer of network operation business, terminal unit and content provider all are holding crucial position. Enter 2008, with the mobile phone this 3 big industries related video application entered blowout period.

Content is the key that realizes user tall viscosity. The operation business, terminal unit business, close cooperation that reachs content provider is at the beginning of application of mobile phone video is arisen, be carried program. Nearly two years, china moves and Chinese UniCom broadcasts with CCTV, China International in succession the broadcasting television orgnaization such as TV station of broadcasting station, Beijing cooperates, initiated operation business and the beginning that content business cooperates. Today, associate the collaboration of net of cruel of mobile phone and CCTV international, actor, deepen the collaboration with content provider further, no longer the category that confine uses video resource at only way, upgrade to application of video of joint research and development however. In market of application of mobile phone video, collaboration and confluence will become the most important keyword. Cross the industry, collaboration that crosses a trade to will make remarkable trend.

Chinese mobile respect, upgrade original network to 2.75G in the round not only, it is to announce network of first 3G of Chinese more- - official investment tries TD-SCDMA network business is used. Of mobile network upgrade, brought taller bandwidth to the user, to be based on the video of body drifting intermediary of wireless network the experience eliminated a doorsill. To it of form a complete set, the video content provider that is based on wireless network to shed media also got rapid development, CCTV international (CCTV.COM) is among them one of. Holding the program resource with advantaged CCTV, comfortable meet grand occasion of 2008 Olympic Gameses. As have the mainland and Macao exclusively the orgnaization of resource of hookup of sound of match of exclusive Olympic Games, video, the online direct seeding of sports match becomes his the biggest sell a site.

Besides the video content of CCTV government, more and more people are willing to share kind of website to go up in video more online watch video, hear opera going to the beauty anew, achieve Taiwan put together formerly from the individual art, video entertainment kind has been accepted generally by young consumptive group. And actor cruel net is by right of the advantage of technology and content fast and arisen country's biggest video shares a website. And regard domestic mobile phone as the brand get army enterprise, associate the strategy of shift and CCTV.COM and actor cruel net is allied, through breaking through technical bottleneck, the interconnection each other that realizes mobile phone product and video product is connected, offer user first-rate to use an experience. This will act the action of activator undoubtedly, quicken industry of mobile phone video further gain ground.
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