Position:1, media kind produces profound change. Long-term since, the traditional media such as newspaper, broadcast, TV serves as the mouthpiece of the party, be in charge of publicizing the policy of party and government, the square side side that leading life of countrywide politics economy, it is the bridge that contacts party and people, ligament. Carry out strictly in crisis transmission especially in the center of concern a provision with the country, by established content cent measure releases the information of sudden incident. In the meantime, media should devoted to again people's interest, responsible to party and government, responsible to people, going up somehow say, the sound of media is the sound of the party, reflect the collective volition of the most numerous people. As social development, the diversity of masses demand, the sort of media already transformed to diversification from simplification. On one hand, accompanying Internet extremely fast development, netizen amount increase sharply (the statistical data that occupies center of information of Chinese internet network: Up to in December 2007, netizen number already was added to 210 million person, house world the 2nd) , the effect that network media produces is bigger and bigger, had been called " the 4th media " , become the public to get news, government to understand the important window of popular wishes. In the meantime, follow a mobile phone gain ground, arrive since mobile phone short message not allow to ignore " radioactivity " transmission force also is approbated by people place gradually. On the other hand, traditional kind news media to get used to reader market, accept numerous demand in the light of disparate arrangement of ideas, also undertook reforming correcting, evening paper kind, recreation kind emerge as the times require of newspaper, magazine, ceaseless development expands.
2, news message relies on advanced IT to travel quickly.
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